Objective

Design and implement an elevated Fraternity brand that allows the Fraternity and its members to clearly articulate the mission, vision, and core values of Sigma Pi.

Goals

  • Increase the social media presence of Sigma Pi through an average follower growth rate of 5% without sacrificing the quality of posts and the engagement of existing followers.
  • Educate and empower active chapters and alumni clubs to showcase their chapter’s accomplishments by submitting compelling content for The Emerald, The Emerald Online, and Sigma Pi Quarterly.
  • Maximize brand value for existing members and increase brand awareness for prospective members through strategic and intentional/meaningful partnerships.

Results to Date

CURRENT FOLLOWERS

Facebook – 10,393 (+0.31%)
Instagram – 6,993 (+7.53%)
Twitter – 5,022 (+1.66%)

RESEARCH PHASE

Tools and resources to better showcase content writing, content submission, and strategy for distribution

RESEARCH PHASE

Existing Partnerships: Shop Sigma Pi, Radiant Napa, Affinity Licensing

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