Objective
Design and implement an elevated Fraternity brand that allows the Fraternity and its members to clearly articulate the mission, vision, and core values of Sigma Pi.
Goals
- Increase the social media presence of Sigma Pi through an average follower growth rate of 5% without sacrificing the quality of posts and the engagement of existing followers.
- Educate and empower active chapters and alumni clubs to showcase their chapter’s accomplishments by submitting compelling content for The Emerald, The Emerald Online, and Sigma Pi Quarterly.
- Maximize brand value for existing members and increase brand awareness for prospective members through strategic and intentional/meaningful partnerships.