Strategic Plan 2022-2027 - Brand Awareness

Objective

Design and implement an elevated Fraternity brand that allows the Fraternity and its members to clearly articulate the mission, vision, and core values of Sigma Pi.

Goals

  • Increase the social media presence of Sigma Pi through an average follower growth rate of 5% without sacrificing the quality of posts and the engagement of existing followers.
  • Educate and empower active chapters and alumni clubs to showcase their chapter’s accomplishments by submitting compelling content for The Emerald, The Emerald Online, and Sigma Pi Quarterly.
  • Maximize brand value for existing members and increase brand awareness for prospective members through strategic and intentional/meaningful partnerships.

Results to Date

ONGOING
Facebook – 10,355 (+0.09%)
Instagram – 7,452 (+14.59%)
Twitter – 4,913 (-0.55%)
Additional channels are being explored

ONGOING
Partnership established to better highlight the accomplishments of our members through the expanded development of articles

ONGOING
Introduced a partnership with Paramount+ in spring 2023. Additional partnership(s) launching in Fall 2023. Currently exploring partnership opportunities with several additional companies.

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